We are the Heretics and we like to blow the doors off every now and then and we only release the best quality wine and we know the difference between Puligny and Chassagne and we love art, like really love art and we support independent fashion producers and we only listen to decent music and we never listen to Heart FM and we know fast fashion is a problem and we say boll*cks to sh*t wine and we play our music much too loud and we love a festival and we never sit on the fence and we love the smell of books and we ask forgiveness, not permission and we love vinyl and we are obsessed with music and we love what we do and crossfit buggers our shoulders too and we love Burgundy

The label

Design is really important to us and therefore, we didn’t want to just churn out the same thing vintage after vintage, so we are doing something a little different. Every vintage will see a completely different set of labels and probably names of the wines too, after all, the weather is different every year so why shouldn’t the labels be?

We would like to support the young creatives of the world so we are already on the lookout for our 2024 vintage. You need to be under 25 and can be anything from an illustrator to a photographer to a designer. The only requirements are that your design fits the label size and can only be black, white and yellow, it’s simple but not easy.

Louix Hunter – Photographer of the labels for our first releases.

“I love images that tell stories. I love moments. I suppose a lot of my work shows realistic and sensitive scenes of everyday life, wherever I am in the world at the time.

I am never without my Leica, my iPhone and a lot of bravado. You need to be constantly looking for opportunities. You need to be quick. You need to be able to see a situation differently. You need to seek out the unusual in the usual and the spontaneous moments in the seemingly mundane. But you need to be respectful of your subject too. If you show respect to what they’re doing, I usually find they’re happy for me to shoot them.

I love the candidness of shooting in black and white. I love the way the images combine an almost a documentary style with a clear emotion. I love shooting in colour too of course but it seems my most honest and enduring images always seem to be in black and white.”

Louix – @louixhunter

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