The label
Design is really important to us so we didn’t want to just churn out the same thing year after year. Every Heretic’s vintage has a different set of names and labels. After all, the weather is different every year so why shouldn’t the labels be?
We support the young creatives of the world so we are already on the lookout for our next vintage. You need to be under 25 and can be anything from an illustrator to a photographer to a designer. The only requirements are that your design fits the label size and can only be black, white and yellow. It’s simple but not easy.
Leah Cantillon
“I studied Creative Direction for Fashion at London College of Fashion (UAL), and that’s where I first got into collaging. It started in my first year as a way to create moodboards for uni projects – but it quickly became something more than just a tool.
Now, I use collage to help plan the art direction for photoshoots too. Each one is made completely by hand – cutting up pieces from magazines, one by one. There’s something really satisfying about working within those physical limits. You can’t resize or undo like you can digitally, so it becomes this process of solving a visual puzzle until everything just clicks.
What surprised me most is how much it helps me focus. I’ve got ADHD, and collage gives my brain something to anchor to. I can spend an entire day working on just one – it’s intense, but in the best way.
“I’ve got folders full of saved pieces, all organised and ready to be reused and I use blu-tac to hold things in place while I play around with different layouts.
For me, it’s all about storytelling – taking images completely out of context and reworking them to say something new. In a way, my collages feel like a direct reflection of how my brain works: fast, layered, chaotic, but also full of connections and meaning!”
Leah – @leahcantillon
Louix Hunter – Photographer of the labels for our first releases.
“I love images that tell stories. I love moments. I suppose a lot of my work shows realistic and sensitive scenes of everyday life, wherever I am in the world at the time.
I am never without my Leica, my iPhone and a lot of bravado. You need to be constantly looking for opportunities. You need to be quick. You need to be able to see a situation differently. You need to seek out the unusual in the usual and the spontaneous moments in the seemingly mundane. But you need to be respectful of your subject too. If you show respect to what they’re doing, I usually find they’re happy for me to shoot them.
I love the candidness of shooting in black and white. I love the way the images combine an almost a documentary style with a clear emotion. I love shooting in colour too of course but it seems my most honest and enduring images always seem to be in black and white.”
Louix – @louixhunter